It¡¯s been a busy year for analyst reports in the Digital Experience Monitoring (DEM) and End User Experience Management (EUEM). Ä¢¹½¶ÌÊÓÆµ¡¯s Ä¢¹½¶ÌÊÓÆµ Aternity DEM platform covers the full spectrum of digital experience: from monitoring the performance of real business activities on end-user devices, all the way to the backend systems that power them. This means going toe-to-toe with a wide range of other vendors. Today we¡¯re going to look at what Forrester Research has to say about Ä¢¹½¶ÌÊÓÆµ Aternity DEM.
What is End User Experience Management?
In general, Forrester defines End User Experience Management as ¡°A set of client-side capabilities that helps operations pros manage the daily technology experience of employees by collecting and analyzing telemetry data from employee devices, apps, networks, identity, and user feedback.¡± (Forrester Now Tech: End-User Experience Management, Andrew Hewitt, Q2 2022). The key here is that Forrester focuses exclusively on monitoring and managing the employee digital experience.
The Forrester Wave?: End-User Experience Management, Q3 2022 evaluates and scores the top nine EUEM vendors based on 30 key criteria. We are excited to be named as a Strong Performer this year, and to see a major analyst firm like Forrester understand the Ä¢¹½¶ÌÊÓÆµ vision and articulate the differentiators and strengths we continue to work on for our customers.
Most notably, analyst Andrew Hewitt writes: ¡°Aternity targets the full spectrum of digital experience monitoring for both employees and customers, which is unique in this market. Its User Journey Intelligence capability best represents this.¡± Our teams have worked hard to deliver capabilities that cover the full spectrum of Digital Experience Management for busy IT teams, and it¡¯s encouraging to see Forrester Research call this out.

But what do we mean by ¡°Full Spectrum DEM?¡±
Think of it as a way to connect telemetry to business outcomes from employees to customers, and from front-end applications to the back-end infrastructure that powers them. This includes:
- Insights into the digital experience of both customers AND employees.
- The measurable impact of digital experience on business outcomes AND technical telemetry.
- Unified performance visibility of both employee devices AND the application service, including cloud-native environments.
- A big data approach that captures and stores ALL transactions without sampling.
- The ability to measure actual employee experience for ALL types of application
Another observation by Forrester clarifies that this strategy is a true differentiation point for the Aternity DEM platform: ¡°Aternity¡¯s core differentiator is full-stack application transaction monitoring. Uniquely, Aternity can measure click-to-render for both web and client apps, with full visibility into client, network, and back-end infrastructure dependencies.¡±

These differentiators¡ªsuch as click-to-render measurements¡ªcontinue to be a major focus for the Aternity DEM platform as we continue to find new ways to solve real-world problems for our customers. As busy Help Desk and End-User Compute teams are pushed to do more with the same (or even fewer!) resources, we continue to develop these end-to-end capabilities into our single, unified platform.
If you want to learn more about the EUEM space download a complimentary copy of The Forrester Wave?: End-User Experience Management, Q3 2022, or get started right now with a with a Request Demo.